It's Time To

Disrupt

'Change as Usual'

New Book

Are You Ready?

The emotions of change are real and undeniable and we have the power to transform fear of change into fuel for growth.

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Next Big Idea Club

Cassandra Worthy
12 October, 2021

Cassandra Worthy is a chemical engineer, recovering alcoholic, and Fortune 100 executive turned full-time entrepreneur. In her new book, she develops a growth mindset to help you take charge of how you experience change. She has personally relied on these concepts and exercises to fulfill growth in her corporate career, to reach sobriety in the wake of a DUI arrest, and remain a productive entrepreneur during the COVID-19 pandemic.

IS HARD, BUT ALSO A GIFT.

Chemical Engineer turned in-demand Fortune 500 corporate speaker after a life-changing DUI helps us brace disruption in her book Change Enthusiasm.

Cassandra Worthy is a highly sought-after consultant, speaker, and Change Enthusiast, who is sharing her revolutionary approach for not only embracing change but using it to propel you to heights you never imagined.

Only 10 percent of successful change adoption is about know how...the other 90 percent is centered squarely on the motivation and willingness to accept the change. Cassandra explains that if you don’t address the emotions surrounding change then your transformation journey will be stopped in its tracks.

Cassandra’s practical yet inspiring strategies can inspire anyone to authentically embrace change and find their own unique power of resilience during turbulent times. Using insights gleaned from her life, those of her clients, as well as the tools and exercises she has refined over the years, Cassandra Worthy has written the playbook for anyone leading, influencing, going through, or embarking upon change.

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AS OUR WORLD PIVOTS AROUND US THESE DAYS, SO TOO MUST WE.

Cassandra, in her own brilliant way shares her emotional and humbling journey, and through this inspires us all to challenge ourselves for the better and to tackle the life changing things that will deliver lifelong growth and happiness. This is a must-read!”

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—Sarah Alter,

President & CEO, The Network of Executive Women

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“Change Enthusiasm is the book you need to read at every stage of your career ... starting from the beginning!

Cassandra does an amazing job of being authentic, engaging, informative, and practical with this step-by-step guide to harnessing the power of emotions. So many gems on how to be your best self and leader through any career change.”

—Melissa M. Proctor,
Chief Marketing Officer, Atlanta Hawks and State Farm Arena and best-selling author of From Ball Girl to CMO
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“Many people will benefit from reading this book and applying the wisdom, insight, and authenticity of Cassandra’s journey.

Her message will resonate with leaders everywhere. After serving 22 years in the military, I really hope that this book makes it into the hands of military leaders. I’ve learned that, for change to happen, you must be willing to see a situation from a different perspective. Thank you, Cassandra, for being vulnerable and sharing your journey. So many will be impacted and forever changed!”

—Phyllis W. Newhouse,
CEO of Xtreme Solutions, Inc, CEO of Athena Technology Acquisition Corp, Founder of ShoulderUp, Host of LITalks, Celebrated Veteran

CHANGE ENTHUSIASM

Change Enthusiasm (noun):

1. the practice of harnessing the power of emotion to grow through change;

2. a growth mindset

What's Inside

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PART I

THE BASICS

This first section of the book introduces the foundational concepts and themes of the Change Enthusiasm mindset. Through stories of struggle and triumph, you will not only discover this idea that you hold the power to transform your emotional energy into fuel for growth through change, but also the secret at the root of creating lasting, fulfilled change.

The second part of the book dives into the concepts presented on previous pages at a much deeper level. Concepts are reinforced with real-life examples of practicing Change Enthusiasts around the world in combination with exercises carefully designed to empower you to begin practicing the Change Enthusiasm mindset in your everyday life. Within these chapters you will also be guided through unique explorations of resiliency and how to embody it at greater and greater levels in the face of disruption.

Part II

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Part III

The third part of the book focuses on those too often-overlooked "soft" skills that are critical to leading others through change. These are trademarked skills researched and defined through the work of the Change Enthusiasm Global firm with thousands of leaders, from C-Suite executives to frontline workers, around the world experiencing major transformation and disruption. They are presented in combination with practical exercises that allow you to strengthen these skills within yourself.

The fourth and final part of the book is rich with the tips, tricks, and guidance to successfully integrate Change Enthusiasm into your life for sustained growth and fulfillment.

PART IV

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About

The Author

Cassandra Worthy is the Founder & CEO of Change Enthusiasm Global and the world’s foremost expert on transforming the human experience of constant change.

A former Fortune 100 Innovation Leader and chemical engineer, Cassandra rose to prominence after navigating a multi-billion-dollar corporate acquisition early in her career — an experience that sparked the creation of her groundbreaking Change Enthusiasm® framework. Rather than becoming another statistic during organizational upheaval, she developed a repeatable strategy to convert fear, frustration, and uncertainty into growth and performance.

Today, Cassandra partners with global brands including Google, Microsoft, Procter & Gamble, Bank of America, Delta Air Lines, and Mercedes-Benz to “disrupt change as usual.” Her work empowers organizations to transform emotional resistance into measurable resilience.

She is a two-time TEDx speaker spreading her message to millions around the world. Through her high-energy keynotes and leadership programs, Cassandra equips leaders with the emotional agility required to thrive in an era defined by AI acceleration, disruption, and constant reinvention.

About

The Author

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