Grow Through CHANGE


15 years of real-world M&A experience distilled
into instantly-applicable mindset, behavior,
and tools to grow through change.

70% of change programs fail1.

Why?

Because organizations fail to acknowledge the biggest change adoption factor.

Your people.

When your change plan focuses only on the business strategy, responsibilities, and timelines, it is missing

Your people’s emotions and beliefs that power the change.

It’s Time for a New Blueprint

Cassandra gives your people the framework to transform their fear of change into fuel for personal and organizational growth

1Source: https://www.mckinsey.com/featured-insights/leadership/changing-change-management

Hi! I am Cassandra.

Early on in my career, when my company was in the aftermath of a $5B acquisition, I almost quit. Fueled by frustration and stress, I found myself on the precipice of walking out of the office and never coming back. Had I done so, I would have become another statistic. Yet another African-American female departed from a STEM-driven industry. Top talent voluntarily resigning during a time of significant organizational shift. Another change victim.

But I didn’t.

Instead, I woke up one day and decided to view those feelings as a signal that I was sitting in a moment of opportunity. 

An opportunity to transform that chemistry, that feeling into something better. To choose every day to do something, say something, behave in some way that would move the needle of my work experience towards a better feeling. I didn’t know it at the time, but I was cultivating a teachable strategy to inspire anyone to become enthusiastic about change, to find their unique power of resilience during turbulent times.

Today, I help organizations disrupt ‘change as usual’. Through a practical and repeatable framework, I show them how they can transform their culture from surviving change to growing through change.

Read Cassandra’s Full Bio

Steven Westenbroek

“Cassandra kicked off our annual Industrial Intelligence Conference with a ton of energy. Her unique background in business, leadership, and science really clicked with our attendees.”

Jeremy Boren

Brand Manager

Steven Westenbroek

“As the planner for the event, working with her was an enjoyable process. She took the time to get to know our industry and our company, and even solicited an anonymous survey from some of our attendees, to ensure her message was on point.”

J.J. Wills

Senior Vice President

Steven Westenbroek

“I walked away from Cassandra’s keynote with an emotional intelligence tool that will enhance my ability to successfully navigate my ever-changing corporate environment while continuing to produce top tier results.”

Jelani Bilal

Scientist

Steven Westenbroek

“Cassandra’s enthusiasm for organizational change management as well the abundant energy she utilizes in her keynote conversation set the tone for the entire conference. She inspired us all.”

Ray Wozny

CEO

Steven Westenbroek

“Cassandra lit the fuse of our event in her opening keynote presentation. She used humor and unstoppable energy to provide us tools to help us become change enthusiasts. Cassandra took the time to address our ever changing industry and connected directly with the audience. I left the presentation energized and ready to better handle change.”

Steven Westenbroek

President, National Association of College Stores

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Disrupt ‘Change as Usual’

Transform Your Culture from Surviving Change to Growing Through Change

Keynotes

15 years of real-world M&A experience distilled into instantly-applicable mindset, behavior, and tools to grow through change.

Master the Chemistry of Change

Uncover Your Inner Change Enthusiasm®


The Change Enthusiasm® strategy presented in this keynote empowers the audience to self-assess their change emotions and redirect anxiety and fears into moments of opportunity.

This program is perfect for leaders and teams:

  • Embarking upon or going through significant change or disruption such as merger, acquisition, or restructure.
  • Constantly challenged and stressed by having to grow the business with less time, fewer resources.
  • Dealing with the complexity and frustrations of changing the way they work through digital transformation, new software integration, and/or new business practices.

The audience will leave with:

  • An inspired perspective that managing and championing significant shift is entirely possible and even enjoyable.
  • Steps to cultivate a growth mindset to thrive in the face of stressful and frustrating change.
  • The education, energy, and motivation to take the first step to be becoming a Change Enthusiast.

Explore the Underbelly of Exceptional Leadership Through Change

The softer skills required to effectively lead through change


This keynote distills down 15 years of Cassandra’s Corporate M&A experience into the critical skills that will empower leaders to create and sustain growth through change.

This program is perfect for:

  • Executives and leaders responsible for inspiring and empowering their teams and organizations through change.
  • Change management professionals responsible for leading change effectively and successfully throughout their respective organizations.
  • Human Resources and organizational leaders responsible for building workforce resilience, productivity, and engagement through change.

The audience will leave with:

  • A new perspective on the soft skills required to effectively lead through change.
  • A practical framework to quantify your strengths and areas of growth when addressing, working and leading through change.
  • An instantly-applicable action plan that empowers them to improve critical leadership behaviors to effectively lead change movements.

Engineering a Resilient and Inclusive Culture

Practical Tools to Nurture High-Level Workforce and Customer Engagement


The keynote addresses how to instill a mindset of resilience into the very core your cultural fabric and how to leverage inclusion as a tool to win with your employees, shareholders, customers, and clients.

This program is perfect for Executives and Leaders:

  • Responsible for creating and nurturing a diverse and inclusive culture with equal access to the resources and tools for individual career success.
  • Going through significant industry, market, or business disruption while charged to deliver breakthrough profitability and business growth.
  • Seeking to embody and inspire resiliency throughout their teams and organizations.

The audience will leave with:

  • A resilience mindset that will enable growth through any change, transformation, or disruption.
  • A practical application to leverage inclusion as a tool for success with their teams, customers, and shareholders.
  • Inspired perspective why inclusion is everyone’s responsibility.

Book a Discovery Session with Cassandra

Find Out if Cassandra is a Good Fit for Your Event or Company Meeting by Scheduling a Free 30-Minute Discovery Session

Start A Conversation with Cassandra

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