From Atlanta to

Explore the Journey of Cassandra Worthy and
Change Enthusiasm Global

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What it do!_

I’M CASSANDRA WORTHY.


The official line goes like this:
I’m an author, thought leader, chemical engineer, and the Founder & CEO of Change Enthusiasm Global. I’m a 2x TEDx speaker who’s inspired audiences around the world, and I’ve been featured in SUCCESS Magazine, BigThink, and A Bit of Optimism with Simon Sinek, among others.

But that wasn't the plan.

Before all this, I was a little girl in Atlanta who wanted to be a pediatric neurosurgeon. So, how did I get here?

From

1

2001

My plans to be a pediatric neurosurgeon are overridden by my desire to spend less time in school.

On a track & field scholarship, I decide to major in chemical engineering instead.

I graduate and start working for Procter & Gamble as a chemical engineer.

I LOVE working there. I learn what a healthy work culture looks like. I have a good mentor. I honestly think I’ll stay there until I retire.

2004

2
3

2009

My mentor tells me I can “get bitter or get better.” I hate this advice—I wanted her to fire people. But I choose to get better. This moment is the seed of what will one day be Change Enthusiasm.

This time, I’m part of the company being acquired… and I’d just chosen to get sober. It’s brutal, but sobriety helps me learn to listen to my own emotional signals more closely.

2015

4
5

2017

I hear my intuition shouting—pulling me to something different.

I explore what it could be, asking mentors and friends. The direction is overwhelmingly clear. I should be standing on stages sharing my energy and delivering a powerful message.

I’m trying to build a speaking business (and getting rejected left and right) while still leading multi-million dollar initiatives as a corporate executive. Slowly but surely, Change Enthusiasm is solidified in my mind, and I bring it to life through a keynote message.

2018

6
7

2019

The framework of Change Enthusiasm combined with the electric energy I carry it into the world with catches like wildfire. Organizations want more, and I want to give them more. But I realize I’m only one person… and learning & development is not my zone of genius.

I write the book and launch Change Enthusiasm Global…

at the start of a global pandemic.

Giddy up.

2020

8

Want more of my story?

Check out this episode of the Disruptors Network Docu Series.

...To

CEG helps leaders and organizations harness the power of change emotions to build resilience and readiness so they can fuel growth through change.

Our global team delivers robust diagnostic tools, enterprise-level programs, research-fueled change leadership certifications, and ultimately human-centered solutions that are disrupting traditional change management practices to accelerate transformation success in a rapidly changing world.

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Change Enthusiasm Global - Vertical Reversed

Why

Enthusiasm Global?

Change Enthusiasm Is Bigger Than One Person.

Shortly after I started speaking full-time, clients began asking to go deeper. They wanted more than a keynote to sustain the message throughout their organizations. And I wanted to help.

But I had limited solutions to offer. I thrive when I’m ideating, writing, creating, and standing on a stage delivering a high-impact, high-energy message, not facilitating learning experiences. If I was going to help clients make change a competitive advantage for decades to come, I needed to build an organization that would stand on its own.

CHANGE KEEPS ACCELERATING, AND SO DOES THE EMOTIONAL TOLL IT TAKES.

We’re Teaching Leaders How to Use That Dynamic to Their Advantage.

At CEG, we’re on a mission to humanize change, delivering unique value at the intersection of change and emotion. One of our core company values is “Drive Profit Through Purpose.” We generate profits so we can live out our purpose: to deliver research-backed, human-centered solutions that accelerate transformation success, minimizing resistance and maximizing ROI.

CHANGE IS EVERYWHERE… AND SO IS THE IMPACT WE’RE MAKING.

We’ve built an incredibly talented, distinguished team including our world-class global facilitator network, the lifeblood of what we do. Every one of these change leaders is certified to facilitate our IP, equipping organizations to harness the power of change emotions.

And as the need for human-centered change leadership increases, they’re certifying practitioners who can bring Change Enthusiasm back to their organizations. And it’s changing the world.

Not Just a Model,

What began as a personal model for growing through change is now a movement that belongs to the world. Every day, I hear from individuals eager to use the mindset, skillset, and toolkits we’re bringing to life at CEG to transform themselves and their organizations. They’re turning emotions that once held them back into the fuel they need to achieve their goals. And they’re spreading the practice of Change Enthusiasm to their family, workplace, and even community.

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New Book

Discover a growth mindset practice that helps you view change and the emotions surrounding it as a gift.

Only 10 percent of successful change adoption is about know-how . . . the other 90 percent is squarely centered on the motivation and willingness to embrace the change.

Learn how to harness the power of emotion–a resource in infinite supply–to embrace and accelerate change and transformation journeys. Cassandra’s practical yet inspiring strategies will inspire anyone to become enthusiastic about change and find their unique resilience during turbulent times.

Ready
To Ignite